Audit and strategy
We analyze the business, its goals, audiences, competitors, past campaigns and the account's current state.
Service / Digital advertising
Digital advertising with strategy, measurement and a focus on results.
We plan, launch and optimize Meta Ads and Google Ads campaigns to generate sales, inquiries and new business opportunities. Every strategy starts from the business's goals and is adjusted based on real data.
Meta Ads / Facebook and Instagram
We connect your brand with people who can become customers.
Meta Ads lets you reach new audiences on Facebook and Instagram based on their attributes, interests, behaviors and prior relationship with the brand.
At JNR we turn those possibilities into an organized advertising strategy: we define goals, structure campaigns, build audiences, coordinate ads and analyze every result to make better decisions.
01New audiences on Facebook and Instagram
02Interest and consideration
03Inquiry, message or site visit
04Sale or qualified lead
Solutions by objective
What Meta Ads can solve for your business.
E-commerce
Meta Ads for online stores
Strategies built to drive purchases, work product catalogs, recover lost opportunities and scale spend in line with performance.
- Sales campaigns
- Dynamic catalogs
- Product remarketing
- Cart recovery
- Buyer audiences
- Promotional campaigns
- Purchase and revenue tracking
Inquiries
Meta Ads for lead generation
Campaigns designed to capture inquiries and qualified leads through forms, websites and messaging channels.
- Instant forms
- Web forms
- Instagram Direct
- Messenger
- Lookalike audiences
- Remarketing to visitors and prospects
Brand positioning
Meta Ads for reach and brand positioning
Work aimed at expanding a brand's presence, introducing products and keeping communication relevant for new audiences.
- Reach campaigns
- Video plays
- Engagement
- Ads in reels and stories
- Content distribution
- Video audiences
- Re-engaging interested users
What's included
End-to-end Meta Ads management.
We handle strategy, technical setup, campaign management and analysis so every action answers to a specific goal.
Technical setup
We review the Business Portfolio, the ad account, the domain, the pixel, the dataset, the events and the Conversions API where relevant.
Campaign architecture
We define goals, funnel stages, budget, placements and account structure.
Audiences
We work with broad audiences, first-party data, site visitors, buyers, remarketing and lookalikes depending on the strategy.
Ads and creative
We plan copy, headlines, formats, images and videos, and analyze which concepts draw attention and prompt a response.
Optimization and reporting
We track spend, cost per result, volume, conversion rate and return, and report it through dashboards and regular reports.
Meta Ads results
Strategies applied to real businesses.
Vulplast
Lead campaigns through WhatsApp and forms.
- USD 1,000Spend
- USD 53,000Revenue reported
- 1,108conversations started
- 398,815people reached
Curvina
Direct-sales campaigns for e-commerce.
- $3,761,158Spend
- $38,333,634Revenue reported
- 208Purchases
- 10.20xROAS
Nasty Mondays
Promotional campaign "40% OFF."
- $649,016Spend
- $11,871,661Revenue reported
- 240Purchases
- 18.3xROAS
The figures reflect the revenue each client reported for the period shown. Not all of that revenue is attributed to advertising.
Google Ads
We show up when your potential customers are searching.
Google Ads puts a company in front of people who have already shown intent through a search or an interaction within Google's ecosystem.
At JNR we research that demand, organize the campaigns and measure the actions that matter, turning searches into qualified visits, inquiries, bookings or sales.
01Search with intent
02Relevant ad
03Landing page
04Tracked conversion
Solutions by objective
What Google Ads can solve for your business.
E-commerce
Google Ads for online stores
Campaigns that put products in front of users with buying intent and support them through the decision process.
- Search campaigns
- Performance Max
- Google Shopping
- Merchant Center
- Product catalog and feed
- Remarketing
- Purchase and conversion value tracking
Inquiries
Google Ads for lead generation
Strategies for service businesses, B2B companies and brands that need qualified inquiries.
- Keyword research
- Search campaigns
- Lead forms
- Calls
- Quote requests
- Bookings
- Geographic targeting
- Lead tracking
Consideration
Google Ads for reach and consideration
Campaigns that expand a brand's presence and support users before they convert.
- Display
- YouTube
- Remarketing
- Custom audiences
- Product and service awareness
- Re-engaging visitors
What's included
Full Google Ads management.
Account audit
We review structure, history, campaigns, ads, keywords, conversions and budget distribution.
Demand research
We analyze how users search, which terms they use and which ones signal real buying intent.
Campaign structure
We organize campaigns, ad groups, ads, keywords, placements and budgets around the goals.
Ad creation
We write headlines, descriptions, extensions and assets designed to improve each ad's relevance.
Online stores and Shopping
We set up Shopping campaigns, Merchant Center and product feeds when the business has an online store.
Conversion tracking
We work with Google Ads, GA4 and Google Tag Manager to track purchases, form fills, calls and other key actions.
Remarketing
We reconnect with users who visited the site or showed interest without completing the action.
Analysis and optimization
We review search terms, CTR, CPC, CPA, conversions and return to improve performance over time.
Google Ads results
Strategies applied to real businesses.
Methodology
A clear process, from assessment to optimization.
01
Discovery
We analyze the business, the offer, the goals, the digital assets and the advertising history.
02
Planning
We define platforms, campaigns, audiences, search terms, budget, messaging and KPIs.
03
Implementation
We set up tracking, build the campaigns and launch the approved ads.
04
Optimization
We interpret the results, spot opportunities and adjust campaigns, ads and spend.
Clients keep access to their accounts and can review performance through dashboards and regular check-ins.
FAQ
What people usually ask us before starting.
Is Meta Ads or Google Ads better for my business?
It depends on how people find your product. Google Ads captures those already searching for a solution; Meta Ads creates demand among people who aren't looking for you yet. In many projects it makes sense to combine them, in others to start with just one. We decide that after looking at your business and your history.
What budget do I need to get started?
There's no universal number: it depends on your industry, your price point, the competition and the goal. What matters is that the budget lets you gather enough data to make decisions. In our first conversation we'll estimate a realistic range for your case.
How long does a campaign take to produce useful data?
It depends on the volume of conversions the account generates: the more results per week, the sooner you can draw conclusions. We don't promise fixed timelines, because they depend on budget, industry and starting point.
Is ad spend included in your fees?
No. Management fees and platform spend are two separate things. Ad spend is paid directly to Meta and Google from your own accounts.
Do I need a website to run ads?
Not always. You can work with instant forms, WhatsApp or direct messages. That said, if you want to sell online or measure in more detail, having your own site or landing page widens what's possible considerably.
How are results reported and analyzed?
Through dashboards where you can check performance, and regular check-ins where we review what worked, what didn't and what we're changing.
Can I hire only Meta Ads or only Google Ads?
Yes. You can start with whichever platform makes the most sense for your business and add the other later.
Who owns the ad accounts?
The accounts are yours. We work on your assets and you keep access during and after we work together.
Let's talk
Let's turn your ad spend into a measurable strategy.
Tell us about your business, the platforms you use and the goals you want to reach. We'll look at how Meta Ads and Google Ads can support your growth.